Digital innovation and audience engagement at the Commonwealth …
Although Ford UK vehicle production ended last year, the Commonwealth Games sponsorship deal allowed the company to promote its design and innovation work still taking place here. Using the hashtag #playyourpart, Ford activated its sponsorship throughout Glasgow and Scotland with a combination of outdoor, experiential, digital and social media marketing. Twenty home nations athletes, including Scottish swimming gold medallist Hannah Miley and English
This entry was posted by adminhello on August 6, 2014 at 9:01 am, and is filed under Social Game Design. Follow any responses to this post through RSS 2.0.
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