The particular Guild discussed by the brunchers above was started by Joi Ito, who became a WoW fan after embarking on the game to do some research on social networks. Joi, the money-and-idea guy behind internet companies PSINet, Digital Garage, …. WoW is incredibly overrated; immature crowd, some extremely poor game design elements, and incredibly frustrating bugs (though they might have been fixed by now). Personally, the ONLY fun aspect of the game was PvP (PvE was …

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Is World of Warcraft the New Golf?: News from 1UP.com