Posts tagged bridging-the-gap

Don Mattrick shows his poker hand for turning Zynga around in …

The turnaround is a tough one, as Zynga missed big opportunities bridging the gap from social games to mobile. It turned a profit … We're fortifying, committing, and building capabilities to create hits that show up in the top 20.

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Don Mattrick shows his poker hand for turning Zynga around in …

Ayogo Games » Case Study: Healthseeker

By using a game design approach that will be familiar to players of popular casual social games, Healthseeker uses achievements, virtual prizes, and gifting to create instant rewards for healthy behaviour, bridging the gap …

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Ayogo Games » Case Study: Healthseeker

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