… Design Lead, FunPlus Game. Mitch Zamara, game design lead at FunPlus Game, says that for him, the greatest fun in the games industry comes from seeing his ideas become reality and knowing he is creating entertainment for millions of people. … The biggest challenge the game industry is currently facing, in Zamara's opinion, is the negative stigma mobile and social games have acquired as a result of the tactics used in gaining virality. Although there are people