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Flash games have really become popular in the ppast few years. Social gaming is really on the rise, with Nintendo’s Wii console and DS, and social sites like Facebook making games of accessible and appealing to a wider audience than ever before, there is a massive growth in the industry. As a Flash designer you can cash in on this by adding Flash games to your portfolio.
The most obvious way of profiting from Flash games is to develop them for clients. The freelance sites such as Freelancer.com or ScriptLance have daily listings for client requiring Flash game development work. Not only will you earn directly from the project, but by adding that game to your portfolio you’ll attract more clients in the future.
If you don’t want the obligation and deadlines of working for clients, sponsorship mighht suit you better. This allows you to develop a game at your own pace, and once completed your sponsor pays you to embed their branding and links into the game. The amount you’ll earn will vary, depending on the company which is sponsoring you, and the quality of the game.
The next optin is to monetise your games yourself. These days several advertising networks offer the ability to embed adverts directly into your games, earning you money every time they are played. The networks usually have publishers who will distribute your games for a share of the revenue making it easy to get your game noticed.
You can also monetise your games by simply hosting them yourself, and displaying adverts on the same page. Banner adverts, Adsense blocks or affiliate promotions are all viable ways of monetising the traffic that a good Flash game will generate.
Recently several companies have introduced micro-payments and in-game currency. This allows players to buy upgrades and items, and is a new and fast growing way to monetise games. While this method is still in its infancy, I predict we’ll be seeing more and more of this in the near future.
Finally, perhaps the most obvious, and certainly the most glamorous way to capitalize on the success of a good Flash game is to release a commercial version. Whether it’s a downloadable PC game or a port to an entirely new platform, such as the Nintendo DS, the Xbox Live network or the iPhone, a well designed unique game with the right marketing can be a real success, and open the doors into the mainstream gaming industry.
So what are you waiting for? There’s no doubt that developing browser games can be very profitable, and there are some great opportunities right now to enter the industry during its growth phase. If you haven’t done so already, start working through some tutorials, pick apart some existing game source code, and learn to become a successful games developer.
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