Posts tagged how-mobile

Wheaties hands over packaging design via MapMyFitness …

In an example of how mobile and social are disrupting traditional packaging design strategies, General Mills' Wheaties is letting mobile consumers choose the next athlete to appear on the cereal brand's packaging by logging workouts on MapMyFitness, a social network for fitness … Disney's expansion of a top-ranked Japanese mobile puzzle application worldwide underscores the entertainment conglomerate's embrace of social gaming to engage mass audiences.

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Wheaties hands over packaging design via MapMyFitness …

Conference puts focus on pervasiveness of social gaming – Austin …

“They've been doing a really good job of translating their games to the social medium,” Carless said. “He'll talk about how mobile and social platforms have impacted the design philosophy at PopCap and how their games are …

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Conference puts focus on pervasiveness of social gaming – Austin …

Game Developers Conference: PopCap Co-Founder Vechey To Keynote …

The keynote, titled, “Playing Well With Others – How PopCap Creates Compelling Social Game Experiences,” will provide GDC Online attendees with an inside look at how mobile and social games have influenced the design …

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Game Developers Conference: PopCap Co-Founder Vechey To Keynote …

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