The game has a lot of potential, but so does the studio because of Schiermeyer's own expertise in analytics and his attempt to marry that discipline with good game design . I interviewed Schiermeyer during a walk along the coastal trail in Half Moon Bay, … At the beginning of Zynga, Schiermeyer set up the analytics to track everything that happened in a social game such as Zynga Poker. He ran into a lot of resistance from game designers, but he felt that the analytics