The evolution of mobile apps, and specifically the transition of an online social game to the mobile environment, requires a keen knowledge of your audience to stand out from the competition and to successfully extend your brand. This session will … A proven leader spanning industries such as consumer electronics, the Internet, media and mobile, Celia has developed and managed a plethora of original, well- designed and fun consumer experiences. Previously …

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Social to Mobile: How to Build and Engage a Profitable Mobile App …