tales of design and development
Posts tagged work-still
Digital innovation and audience engagement at the Commonwealth …
4 years
by adminhello
in Social Game Design
Although Ford UK vehicle production ended last year, the Commonwealth Games sponsorship deal allowed the company to promote its design and innovation work still taking place here. Using the hashtag #playyourpart, Ford activated its sponsorship throughout Glasgow and Scotland with a combination of outdoor, experiential, digital and social media marketing. Twenty home nations athletes, including Scottish swimming gold medallist Hannah Miley and English