In an example of how mobile and social are disrupting traditional packaging design strategies, General Mills' Wheaties is letting mobile consumers choose the next athlete to appear on the cereal brand's packaging by logging workouts on MapMyFitness, a social network for fitness … Disney's expansion of a top-ranked Japanese mobile puzzle application worldwide underscores the entertainment conglomerate's embrace of social gaming to engage mass audiences.

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Wheaties hands over packaging design via MapMyFitness …