5 Big Questions for Marketeers, Design Thinkers and Futurologists. With apologies to Joseph-Severn (1845) … Understand this point is critical if people who are in the business of social media are to understand how to progress from where we are now. This is also true for people working in the …. 5) Consumers must see your video, contest, e-book, game , or other content as an authentic extension of brand, and not as a publicity stunt. This is spot on and allows me to